A domain name is simply the address we use to go to a website. For example, “sitebuilder123.com” is our domain name. We go to websites by putting these domain names into internet browsers such as Google Chrome, Internet Explorer, Mozilla Firefox and Apple Safari. Domain names were developed to create ease of accessing websites. Without domain names, we would have to remember a string of numbers called Internet Protocol Address or IP Address. Now imagine trying to remember strings of numbers, such as “172.16.254.1”, for each website you’d like visit. Hence, domain names were created. You may have heard the term URL, Uniform Resource Locator, which is the protocol + domain name. For example, http://sitebuilder123.com is our URL. Today, domain names are extremely important in business for branding, ranking, and linking.
– Choose a domain name that is memorable, unique and relevant to your business
– Choose a .com extension, if possible (it may be difficult finding a .com that is available, in that case .net, org are preferred)
– Don’t use hyphenated, multi-term domains such as my-new-website.com because they have no branding value, lack credibility and they’re hard to remember
– Keep the domain name short, most well branded websites are 1-2 words and the longer the domain name, the more prone to typing errors.
– Try using a keyword plus adding a word such as SiteBuilder123.com, Travelocity.com FlightStats.com, CarHub.com, etc. Research shows that Google algorithms still value keywords in domain names for ranking websites in the search engine, especially if you have a unique niche that is or will be searched. However, there are many other factors that affect your ranking outside of a domain name.